An Introduction to Revenue Management for the Hospitality Industry Principles and Practices for the Real World | Edition: 1
Author: Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker
publisher: Prentice Hall
publisher Date: 01/28/2008
Schools: Temple University，Washington State University，University of New Hampshire，Drexel University
Description: Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.