Marketing for Hospitality and Tourism | Edition: 6
Author: Philip R Kotler, John T. Bowen, James Makens Ph.D.
publisher: Prentice Hall
publisher Date: 03/22/2013
Schools: Temple University，University of South Carolina，University of Houston，George Mason University，University of Nevada - Las Vegas，Buffalo State College(SUNY)，Texas A&M University，Florida International University -BBC，Indiana University -Purdue University Indianapolis，Unversity of Mississippi，University of New Hampshire，Penn State University，Clemson University，Boston University，Drexel University，University of North Carolina at Greensboro
Description: Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.