Essentials of Investments | Edition: 9
Author: Zvi Bodie, Alex Kane, Alan Marcus
publisher: McGraw-Hill Higher Education
publisher Date: 09/28/2012
Schools: Temple University，University of South Carolina，University of Houston，George Mason University，Washington State University，University of Wisconsin-Eau Claire，Loyola University Maryland，Rochester Institute of Technology，University of Maryland College Park，University of Michigan -Flint，Mississippi State University，Rutgers,The State University of New Jersey，The University of South Dakota，University of Tennessee at Chattanooga，Worcester Polytechnic Institute，University of Nevada - Las Vegas，Texas A&M University，Pace University-New York City，Florida International University -BBC，Indiana University -Purdue University Indianapolis，Indiana University -Purdue University Columbus，University of Michigan -Dearborn，University of North Carolina at Wilmington，Rutgers,The State University of New Jersey-Camden，Rutgers,The State University of New Jersey-Newark，University at Albany (SUNY)，Massachusetts Institute of Technology，Dartmouth College，Georgia Institute of Techology，Louislana State University，The University of Michigan - Ann Arbor，Penn State University，College of William and Mary，Emory University，Boston University，Drexel University，Vanderbilt University，Southern Methodist University，University of Delaware，University of North Carolina at Charlotte，New Mexico State University
Description: The market leader,Essentials Of Investments,4/E is an undergraduate textbook on investment analysis. The authors have eliminated unnecessary mathematical detail and concentrated on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and challenges emerge from the financial marketplace. ESSENTIALS maintains the theme of asset allocation (authors discuss asset pricing and trading then apply these theories to portfolio planning in real-world securities markets that are governed by risk/return relationships). ESSENTIALS also continues to develop modern topics. The major objective in this revision is to maintain the current level in content and coverage,but work on improving the text's accessibility by enhancing presentation,pedagogy,and design.