Media Effects Advances in Theory and Research | Edition: 3
Author: Jennings Bryant (Editor), Mary Beth Oliver (Editor)
publisher: Taylor & Francis
publisher Date: 12/18/2008
Schools: Temple University，University of South Carolina，Buffalo State College(SUNY)，University at Albany (SUNY)，Massachusetts Institute of Technology，Penn State University，Clemson University，Boston University，Drexel University，University of Delaware，University of Central Arkansas
Description: With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.